About Viewpoint Project
The award-winning Viewpoint series, which has been running for 18 years, focuses on highlighting innovation around the world through educational documentaries on a range of topics, including
- And more…
Viewpoint is distributed nationwide in the United States through public television stations. More than 60 million US households have access to the program.
About the Episode
Interviews focused on a major breakthrough in food safety and brand protection, spurred by an innovative 3-way partnership of Italy’s Consorzio del Formaggio Parmigiano Reggiano (CFPR), Kaasmerk Matec (Kaasmerk), and p-Chip Corporation.
CFPR, the consortium that oversees the production and integrity of authentic Italian Parmigiano Reggiano cheese, works tirelessly to protect both its venerable product and its consumers from counterfeiting and lookalikes—brands that do not meet the consortium’s strict requirements for production and area of origin.
With the goal of expanding the product’s security and traceability, CFPR, Kaasmerk and p-Chip partnered to create and launch a first-to-market line of food-contact-safe digital tracking labels.
The Viewpoint feature is slated to explore the history of CFPR and its Kaasmerk tags, the details of the technology and its development, and the importance of the innovation within the realms of food safety and brand protection.
It is set to begin airing nationwide in October and run on local stations throughout the year.